Privacy Policy
Last updated: 20 October 2026
AD Series Displays Ltd (“AD Series”, “we”, “us” or “our”) respects your privacy. This policy explains how we collect, use and protect personal information when you visit www.adseries.com, contact us or discuss a project with our team.
1. Who we are
AD Series Displays Ltd is the controller responsible for the personal information described in this policy.
If you have questions about this policy or wish to exercise your data protection rights, contact:
Email: sales@adseries.com
Telephone: +44 (0)20 3475 1540
Address: Unit 49 Eldon Way, Paddock Wood, Kent, TN12 6BE, United Kingdom
Please mark privacy enquiries “Data Protection”.
2. Information we collect
We may collect:
- Contact information, including your name, company, job title, email address and telephone number.
- Enquiry and project information, including your requirements, specifications, correspondence and information you choose to provide.
- Customer information, including billing and delivery details, order records and support requests.
- Technical information, including IP address, browser and device information, website activity and security logs.
- Cookie preferences, including your choices about optional analytics technologies.
We collect information directly from you when you submit an enquiry, email or call us, or otherwise communicate with our team. Technical information may also be collected by our website and its service providers.
Please avoid including sensitive personal information in project enquiries.
3. How we use your information
We use personal information for the following purposes:
| Purpose | Lawful basis |
|---|---|
| Responding to enquiries, preparing quotations and discussing business projects | Our legitimate interests in responding to prospective customers and developing business relationships |
| Taking steps towards or fulfilling a contract with you personally | Performance of a contract, or steps requested before entering into one |
| Managing orders, deliveries, technical support and business customer relationships | Our legitimate interests in supplying and supporting our products, or performance of a contract where you are personally a party |
| Maintaining financial records and meeting legal obligations | Compliance with legal obligations |
| Protecting our website, preventing spam and investigating misuse | Our legitimate interests in maintaining secure and reliable services |
| Measuring website use through optional Google Analytics tracking | Your consent |
| Sending relevant business marketing communications | Consent where required, or our legitimate interests where permitted by applicable marketing rules |
Where we rely on legitimate interests, we consider the impact on your privacy and your reasonable expectations.
Providing information is generally voluntary. However, without relevant contact or project details, we may be unable to respond to an enquiry, prepare a quotation or fulfil an order.
4. Enquiries and Zoho CRM
Our website enquiry form sends the information you provide to AD Series through Zoho CRM.
We use this information to record your enquiry, assign it to the appropriate team, respond to your requirements and manage subsequent communications.
Submitting an enquiry does not automatically subscribe you to marketing emails.
5. Cookies and Google Analytics
Our website uses cookies and similar technologies. Some support essential website functions, while optional analytics technologies help us understand how visitors use the site.
We use Google Analytics to understand matters such as which pages people visit, how they reach the website and how they interact with its content. Depending on our configuration, information collected may include device and browser details, approximate location and website interactions.
Optional Google Analytics tracking operates only after you give consent. You can accept or reject optional analytics and change or withdraw your consent at any time through the website’s cookie settings.
Rejecting optional analytics should not prevent you from browsing our website or contacting us.
You can change your cookie settings or read our Cookie Policy.
For information about Google’s processing, visit Google’s Privacy Policy.
6. Google reCAPTCHA
Our enquiry form uses Google reCAPTCHA to help distinguish genuine enquiries from automated submissions and protect against spam and abuse.
This service may process information about your device, browser, IP address and interactions with the form. Google processes information in accordance with its Privacy Policy and Terms of Service.
The form security service loads only when you enable it through the enquiry form or cookie settings. You can allow form security without allowing analytics.
If you prefer, you can contact us directly by email or telephone instead of using the form.
7. Marketing communications
Where permitted, we may contact you about products, services or company updates relevant to your professional interests.
We obtain consent where required by applicable law. You can ask us to stop direct marketing at any time by using an unsubscribe link where provided or emailing sales@adseries.com.
You have an unconditional right to object to the use of your personal information for direct marketing.
We may retain limited details on a suppression list to ensure we respect your request.
8. Who we share information with
Where necessary for the purposes described in this policy, we may share relevant information with:
- Authorised AD Series sales, engineering, manufacturing and support personnel.
- Service providers supporting our website hosting, email, IT, customer relationship management and security.
- Google in connection with Google Analytics and reCAPTCHA.
- Delivery and logistics providers involved in fulfilling orders.
- Professional advisers, including accountants, insurers and legal advisers.
- Regulators, public authorities or other parties where disclosure is legally required or necessary to establish, exercise or defend legal claims.
We limit sharing to what is necessary for the relevant purpose.
9. International transfers
Our business works across the UK and Shenzhen, China. Some service providers may also process information outside the UK.
Where a transfer is restricted under applicable data protection law, we use a valid transfer mechanism. This may include UK adequacy regulations or approved contractual safeguards, with additional measures where required.
You can contact us for information about the safeguards applicable to your personal information and how to obtain a copy.
10. How long we keep information
We retain personal information only for as long as necessary for the purpose for which it was collected.
When deciding retention periods, we consider:
- Whether an enquiry or project remains active.
- The duration of our customer relationship.
- Product support and warranty requirements.
- Accounting, tax and other legal obligations.
- The need to resolve disputes or establish, exercise or defend legal claims.
We delete or anonymise information when it is no longer required. Where deletion from backups is not immediate, the information remains protected until those backups are overwritten.
11. How we protect information
We use appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure.
Access is limited to people and service providers who need the information for their work. No website or electronic communication system can be guaranteed completely secure.
12. Your rights
Depending on the circumstances and applicable law, you may have the right to:
- Request access to your personal information.
- Ask us to correct inaccurate or incomplete information.
- Request deletion of your information.
- Request restrictions on how we use your information.
- Object to processing based on legitimate interests.
- Request a portable copy of information where the right to data portability applies.
- Withdraw consent at any time where processing relies on consent.
Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.
To exercise your rights, email sales@adseries.com. We may need to verify your identity before responding.
13. Complaints
If you have concerns about how we handle your information, please contact us so we can investigate.
You also have the right to complain to the UK Information Commissioner’s Office:
Website: www.ico.org.uk
If applicable, you may also complain to the data protection authority in the country where you live or work.
14. External websites
Our website contains links to other websites, including LinkedIn and Alibaba. Those organisations are responsible for their own privacy practices. Please review their privacy notices when using their services.
15. Changes to this policy
We may update this policy to reflect changes to our website, services or data protection practices. The latest version will appear on this page with an updated date. Where required, we will bring significant changes to your attention.